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Ad format

Claymation ad

A talking clay object tells your product's story in four scenes. You approve the script and the storyboard before paying for clips.

  1. InProduct photo
  2. Do3 review steps
  3. Out15 s video · 9:16 · 4:5 · 1:1
Start this workflow All tutorials
What you get15 s video · 9:16 · 4:5 · 1:1

Who it is for

Products that fix an everyday problem, when you want a fun ad without writing a script.

Why it works

A talking clay figure telling the product's story is warm, playful and stands out among glossy ads. The script is written for you, then made in four clay scenes.

The steps in Staglight

Each step and what it does. At a review step nothing more is spent until you approve it.

  1. Add your product

    Upload one product photo, or pick a product you saved before.

  2. Script and plan You review

    The script, scenes and shots are written for your product. You read them and approve or change them.

  3. Keyframes You review

    A still picture for each scene, so you see the look before any video is made.

  4. Video clips You review

    Each keyframe becomes a moving clip. Keep the takes you like and redo the others.

  5. Voiceover

    The script is read by an AI voice in your language.

  6. Music

    A music bed is added under the ad.

  7. The edit

    Clips, voice, music and captions are put together into one ad.

  8. Download

    The finished file is in your library to download and post.

Tips

  • Give the product one clear personality.
  • Approve the script and the storyboard before the clips.
  • Keep the story to one idea.

Ready when you are

Open it in Staglight and follow the same steps.

Start this workflow

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