Tutorials

Ad format

Before / After

Two shots of the same scene and a transition between them. Only for real, visible changes.

  1. InProduct photo
  2. Do3 review steps
  3. Out10 s video · 9:16 · 4:5
What you get10 s video · 9:16 · 4:5

Who it is for

Organizing, cleaning and products with a visible result. Not for health or cosmetics.

Why it works

The difference between before and after is the clearest proof a product can give. The format is built for real results only, never invented ones.

The steps in Staglight

Each step and what it does. At a review step nothing more is spent until you approve it.

  1. Add your product

    Upload one product photo, or pick a product you saved before.

  2. Script and plan You review

    The script, scenes and shots are written for your product. You read them and approve or change them.

  3. Keyframes You review

    A still picture for each scene, so you see the look before any video is made.

  4. Video clips You review

    Each keyframe becomes a moving clip. Keep the takes you like and redo the others.

  5. Music

    A music bed is added under the ad.

  6. The edit

    Clips, voice, music and captions are put together into one ad.

  7. Download

    The finished file is in your library to download and post.

Tips

  • Only show a change the product really makes.
  • Keep the same angle and light in both halves.
  • Leave out health or body claims you cannot back up.

Ready when you are

Open it in Staglight and follow the same steps.

Start this workflow